Archive Oxford

Looking to get a foothold in the student housing industry at Ole Miss, Homestead Development Partners reached out to our team to create an inviting brand for their newest student housing initiative in Oxford, Mississippi. Since the Oxford community has a hyper-local culture, our team designed a student housing marketing brand that respects the traditions of the town while looking into the future. Our team put a modern twist on this historic, literary, and passionate college town to build student interest and awareness.

Discovery
  • Discovery & Immersion
  • Market Research
  • SWOT Analysis
  • Strategic Planning
Brand Development
  • Naming Exploration
  • Logo Design & Color Palette
    Development
  • Brand Campaign Concepts
  • Messaging & Brand Positioning
  • Brand Guidelines Manual
  • Brand Iconography & Accents
Online Presence
  • Website Design
    & Development
  • Website Domain
    Assistance
  • Monthly Website Hosting
  • Email Blast Design
Strategic Consultation
  • Leasing Bus Wrap Design
  • Direct Mail Campaign

Jared Miller

Former Managing Director of Asset Management and Operations,
Homestead Development Partners

The property leased up months ahead of schedule while our competitors only reached occupancies averaging 65%. Thanks to Bigeye, the right team onsite and an incredible product; the community was successfully sold one year after the lease-up.