Work Gallery / Biscayne 112
Biscayne 112
Introducing Biscayne 112. Just North of Miami, a vibrant, art deco inspired community was being developed and was in need of a brand identity to bring it to life. Bigeye was tasked with taking the name and creating the standard that connects prospective residents with the unique community design that breathes new vitality into the North Miami neighborhood.
Discovery
- Discovery & Immersion
- Market Research
- Audience
Segmentation &
Persona Building - SWOT Analysis
- Strategic Planning
Brand Development
- Logo Updates & Color
Palette Development - Brand Mentor Mood Boards
- Brand Pattern Exploration
- Messaging & Brand Positioning
- Brand Style Guide
- Marketing Collateral
Design & Development
Strategic Consultation
- Resident Communication Tools
- Promotional & Resident
Move-In Gift Mock-Ups
Laura Wentworth
Senior Marketing Manager, Greystar Real Estate Partners
I have had the pleasure of working with Bigeye on many brand projects from inception, including rebrand and new developments; I find their process, collaboration, innovative creative style, and client approach to be
far above average.
