Ledger

Brand new to rental community development, Great Gulf paired up with Gables Residential property management and selected Bigeye to be their creative partner for a brand new luxury community in the Union Market neighborhood of Washington, D.C. Bigeye was tasked with creating a brand identity and campaign that builds an atmospheric visual story and ties in the grit and history of Union Market with the refined and polished design of the new community, named Ledger Union Market.

Discovery
  • Discovery & Immersion
  • Market Research
  • SWOT Analysis
Brand Development
  • Naming Exploration
  • Logo Design & Color Palette
    Development
  • Brand Campaign Concepts
  • Messaging & Brand Positioning
  • Brand Style Guide
  • Brand Iconography & Accents
Online Presence
  • Website Design
    & Development
  • Website Domain
    Assistance
Strategic Consultation
  • Promotional & Resident
    Move-In Gift Mock-Ups