Lennox at South Park

This community, located in the upscale residential SouthPark neighborhood of Charlotte, NC was in need of a refreshed brand design. With a deadline to launch a rebrand to the market, the Greystar team paired with Bigeye to develop a logo and brand identity that exudes a sense of modest luxury through a refined aesthetic extension of Lennox’s community-oriented morals and values for their residents.

Discovery
  • Discovery & Immersion
  • Market Research
  • Persona Building
  • SWOT Analysis
  • Strategic Planning
Brand Development
  • Logo Design &
    Color Palette Development
  • Brand Campaign
    Concepts
  • Messaging &
    Brand Positioning
  • Brand Guidelines
    Manual
Strategic Consultation
  • Promotional & Resident
    Move-In Gift Mock-Ups

Chloe Griffin

Marketing Associate, Greystar Real Estate Partners

They created a comfortable environment for our initial collaboration on the project. This environment made everyone feel like they were a part of something bigger. All communication with their team remained timely and very well organized.