Work Gallery / Lennox
Lennox at South Park
This community, located in the upscale residential SouthPark neighborhood of Charlotte, NC was in need of a refreshed brand design. With a deadline to launch a rebrand to the market, the Greystar team paired with Bigeye to develop a logo and brand identity that exudes a sense of modest luxury through a refined aesthetic extension of Lennox’s community-oriented morals and values for their residents.
Discovery
- Discovery & Immersion
- Market Research
- Persona Building
- SWOT Analysis
- Strategic Planning
Brand Development
- Logo Design &
Color Palette Development - Brand Campaign
Concepts - Messaging &
Brand Positioning - Brand Guidelines
Manual
Strategic Consultation
- Promotional & Resident
Move-In Gift Mock-Ups
Chloe Griffin
Marketing Associate, Greystar Real Estate Partners
They created a comfortable environment for our initial collaboration on the project. This environment made everyone feel like they were a part of something bigger. All communication with their team remained timely and very well organized.
