For this property development in Orlando, FL, Epoch Residential selected Bigeye to develop an eye-catching brand and name that would pique the interests of young renters while being distinguishable from the competing apartment communities surrounding the area. The audience was made of tech-savvy, creative professionals that showcased brand loyalty in their everyday lifestyles – we knew the brand story would be important and would need to resonate in order for them to convert into lease-signing residents.

  • Discovery & Immersion
  • Market Research
  • Audience
    Segmentation &
    Persona Building
  • SWOT Analysis
  • Strategic Planning
Brand Development
  • Naming Exploration
  • Logo Design & Color Palette
  • Brand Campaign Concepts
  • Messaging &
    Brand Positioning
  • Marketing Collateral
    Design & Development
Online Presence
  • Website Design
    & Development
  • Monthly Website
    Hosting & Maintenance
Media & Analytics
  • Search Engine
  • Monthly SEO Reporting
    & Strategy
Strategic Consultation
  • Promotional & Resident
    Move-In Gift Mock-Ups
  • Floor Plan Naming

Sara Montuori

Director of Marketing, Epoch Residential

Bigeye has an impressive ability to capture a personality and express it through imagery, copy, collateral and websites. We were always ‘wowed’ with each name, logo and campaign concept presentation.