Work Gallery / Veere
Veere
For this property development in Orlando, FL, Epoch Residential selected Bigeye to develop an eye-catching brand and name that would pique the interests of young renters while being distinguishable from the competing apartment communities surrounding the area. The audience was made of tech-savvy, creative professionals that showcased brand loyalty in their everyday lifestyles – we knew the brand story would be important and would need to resonate in order for them to convert into lease-signing residents.
Discovery
- Discovery & Immersion
- Market Research
- Audience
Segmentation &
Persona Building - SWOT Analysis
- Strategic Planning
Brand Development
- Naming Exploration
- Logo Design & Color Palette
Development - Brand Campaign Concepts
- Messaging &
Brand Positioning - Marketing Collateral
Design & Development
Online Presence
- Website Design
& Development - Monthly Website
Hosting & Maintenance
Media & Analytics
- Search Engine
Optimization - Monthly SEO Reporting
& Strategy
Strategic Consultation
- Promotional & Resident
Move-In Gift Mock-Ups - Floor Plan Naming
Sara Montuori
Director of Marketing, Epoch Residential
Bigeye has an impressive ability to capture a personality and express it through imagery, copy, collateral and websites. We were always ‘wowed’ with each name, logo and campaign concept presentation.
